Basically speaking, Return On Investment is the measurement of the return you get on your advertising spending, expressed as a percentage. For example, if you spend $100 on pay per click advertising and that advertising results in a $200 in revenue, then your Return On Investment would be 200%.

Basically, the equation to work out your Return On Investment goes like this: (Revenue / Expense) * 100

E.g. ($200 / $100) * 100 = 200%

When it comes to pay per click advertising, any Return On Investment (ROI) above 100% is deemed to be successful since a ROI above 100% indicates that you are making more money than you are spending.

Example of how Return On Investment is calculated:

John owns an online ecommerce jewelry store. John decides to sign-ups for pay per click advertising service. He spends $20 on targeted pay per click advertising traffic for his ecommerce store. As a result of his $20 investment in pay per click advertising services, John’s ecommerce store receives 5 sales, resulting in $100 revenue. He spent $20 in expenses and made $100 in revenue as a result of it. John’s ROI would be: ($100 / $20) * 100 = 500%

This is an exceptional Return On Investment, that John has received, and his pay per click advertising campaign would be judged a big success.

Now that John has worked out his ROI and has positive results, John can now be confident that he can continue is pay per click (PPC) advertising campaign and continue to fund his advertising account.

Now that you know how to work out your Return On Investment, the next question that you should ask yourself is, “how often do I need to work out my ROI?” Well, this depends on how much you are spending and how much traffic you are receiving. If you are spending $50 per day on pay per click advertising than it is probably necessary for you to calculate you Return On Investment on a daily basis, since with a relatively high amount of spending, you need to closely monitor your pay per click advertising campaign for sudden drops/rises that will influence your revenue (and therefore your ROI). If you monitor your ROI on a daily basis you are quickly able to make adjustments if you need to. Having said that, if your total pay per click advertising spending is only $50 per month, then it is not as important for you to monitor your ROI on a daily basis. It is also important to bare in mind that your ROI will vary slightly from day to day, week to week, so there is no need to worry if your ROI is slightly down on any given day.

As explained in this article, calculating your Return On Investment (ROI) is an important part of any pay per click advertising campaign and now that you are fully aware how to do it, your pay per click advertising results (your ROI) is sure to improve!

• Link Harvester – (free) queries the Yahoo! Search database via their
  API to allow you to view past the 1,000 backlink limit by filtering
  out duplicate sites. Link Harvester is a free open sourced tool I
  had my friend create. You can snag the source
  code here.
• Hub Finder -
  (free) queries the Yahoo! Search database via their
  API to allow you to find sites that link to 2 or more related resources.
  Hub Finder is a free open sourced tool I had my friend create. You
  can snag the source
  code here.
• Google Alert – (free) sends updates of Google searches when any of their results
  change… via email, trackback, or RSS.
• Google Toolbar – good for gathering some details, but Google has been a bit sketchy
  with backlinks and whatnot. For those who want to use a good browser
  I recommend using FireFox and the Googlebar.
• Marketleap
  Link Popularity Checker – (free) See how many people link to your
  site.
• Check
  Your Link Popularity.com – (free) downloadable link popularity
  checking software.
• Xenu
  Link Slueth – (free) finds broken links…good
  stuff to run at least once a month
• Web Ferret – (free or paid) linking software which looks for link partners by
  creating a file of the top ranking search results from many top search
  engines. Can create an output file which is used by 2BPop
• 2BPop – (free)
  can extract email addresses. Used with Web Ferret they combine to
  be a free and scaled down version of part of what Zeus or Arelis do.

• Free
  Google AdWords Tips (free)
• Pay
  Per Click Search Engine Tips (free)

PPC Search Engine Automatic Bid Management Software

• BidRank (free
  trial, starts @ $130)
• KeywordMax

PPC Search Engine Tracking Software & Log
File Analyzers

• ConversionRuler ($20/month, free trial)
• Clicktrax ($50/month, free 30 day trial)
• IndexTools
• Google Analytics – some people do not like to share their conversion data with their traffic sources, but their analytics are useful and free.

PPC Search Engine Keyword Suggestion Tools

• Google Keyword Tool – shows 12 month trending data. Can automate keyword suggestions based on URL or keywords you enter.
• SEO Book Keyword Research Tool
  - based on the Overture keyword suggestion tool, this tool enables you
  to cross reference that tool with many other useful keyword research
  tools.
• Digital
  Point – free (combines Overture + WordTracker)
• Overture
  Keyword Suggestion Tool – free
• Google
  AdWords Keyword Sandbox – suggests related terms without showing
  search volume – free
• Google
  Search Suggestion – suggests searches (or keywords) ordered
  by search frequency – free
• WordTracker – keyword generator (various prices)

Other Keyword Tools

View Bids

• Overture
  View Bid Tool – free

Expand / Formatting Your Keyword List

• keyword permutation genertor – free tool for making keyword lists
• misspelled keywords generator – helps you target misspelled terms
• Google dynamic keyword insertion – inserts search queries in your ad copy to make the ad bolded

PPC Fraud Detection / Prevention

• VeriClix – free
• Click
  Auditor – tool provided by KeywordMAX starting at $20 / month
• WhosClickingWho – tool created by John Carreras and Bruce Clay which starts out
  at about $30 / month or $300 / year.

Pay Per Click Competitive Analysis Software

Software tracks the average position and frequency of ad display
on Google AdWords by randomly pinging Google. Please note that I do
not believe either of these companies have a partnership with Google
and if Google detects their ping patterns Google may intentionally
offer bad data.

• Ad Archiver – cheap, but not feature rich.
• AdGooroo – more expensive, but shows the data in graphical format.

Our hosting plans not only support diverse types of websites but also include many online tools and services to increase the value and power of your business. You will be able to place your brand new website or web application online or transfer an existing one. Web 2 You has hosting solutions for any website from small personal websites to large corporate and e-commerce website and online stores. For more information visiot our hosting devision, WexHost.com.

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MySQL, PHP, ASP, Perl, JSP, Java, JavaScript, AJAX, DHTML 

Our team of experts is up-to-date on the most recent developments in the Web Design industry. We are able to create sites as simple or as complex as needed. As new technologies emerge, we will have the capabilities to utilize them for your benefit, placing your site on the cutting edge.

It’s very important for a customer to know that your website is a brand name which will remain in business for years to come. You can count on us to be there any time you need to make updates to your website.

Below are a Couple of methods to implement URL …
IIS Redirect

In internet services manager, right click on the file or folder you wish to redirect
Select the radio titled “a redirection to a URL”.
Enter the redirection page
Check “The exact url entered above” and the “A permanent redirection for this resource”
Click on ‘Apply’

Redirect in ColdFusion
<.cfheader statuscode=”301″ statustext=”Moved permanently”>
<.cfheader name=”Location” value=”http://www.new-web-site.com” );
?>

Redirect in ASP
<%@ Language=VBScript %>
<%
Response.Status=”301 Moved Permanently” Response.AddHeader “Location”, ” http://www.new-web-site.com”
>

Redirect in ASP .NET
<script runat=”server”>
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader(“Location”,”http://www.new-web-site.com“);
}
</script>

Redirect Old domain to New domain (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks RewriteEngine on
RewriteRule (.*) http://www.new-web-site.com/$1 [R=301,L]

Please REPLACE www.new-web-site.com in the above code with your actual domain name.

In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.

Note* This .htaccess method of redirection works ONLY on servers having the Apache Mod-Rewrite moduled enabled.
Redirect to www (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on servers having the Apache Mod-Rewrite moduled enabled.

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We have an ability to build a website almost in any language you need it to be done.